Isabel’s Shake Shack
This past weekend my older kids and went to one of our favorite weekend get-aways in Southern Utah. We have developed some traditions that we tend to do every time we go down there and one of them is to stop to eat at the Hot Spot Drive-In in Salina, UT.
On this visit my daughter and I both got milkshakes to eat on the road after we finished our meals. While eating hers my daughter turned to me and asked why shake places never put enough stuff in their shakes. In this instance she was eating a Reese’s Peanut Butter Cup shake and was having a hard time finding more than a few brown flecks of chocolate in the shake. It was almost like someone wanted to add a little color to a plain vanilla shake.
Unfortunately I didn’t have an answer for her. I could only empathize with her disappointment.
The silver lining, if there can be one in the middle of a shake that didn’t reach its full potential, is that I think we uncovered a great new business idea. It is a riff on the ever present shave ice shacks that invade Utah every summer from Memorial Day through Labor Day. We are going to buy a shave ice shack, install a small soft-serve machine and produce premium shakes that always have more chunks of what you want than you thought possible. It’s brilliant. It will change the world. Or at least will be a place where your peanut butter cup shake will have peanut butter cups in it.
